Dreame, a company working in the field of smart home solutions, presented a range of products including robot vacuums, cordless cleaners, and robotic lawn mowers, along with several new additions to its ecosystem. Guided by the idea of bringing different technologies together rather than focusing only on single-purpose devices, the company highlights curiosity and innovation as key drivers in its design process. In an interview with L&B, Dreame’s CEE & Nordic Europe Managing Director, Ana Wang, shared insights into the company’s approach, its latest products, and the direction it hopes to take in the future.
Q: Dreame is exhibiting a variety of product lines at this year’s IFA – we were quite surprised to see so many different product lines beyond what is already available in the market. Could you introduce this year’s Dreame’s booth vision and idea?
A: Indeed, at the booth we are showcasing a full-scenario smart home ecosystem. It features not just cleaning tools, but also smart kitchen, large appliance, and personal care categories—marking a strategic shift from standalone products toward a unified smart living experience. Dreame is evolving beyond smart gadgets, aiming for a cohesive whole-home intelligent ecosystem—from kitchen to personal care. That is also the reason why the Dreame booth this year is more than 3-times bigger than the last year’s – we needed the space to contain all of the new innovations. We are always looking at how to innovate and improve the experience for users, and that allows to continue to expand the scope of the products that we want to bring to market.
Q: That’s great news! Out of the products showcased at the booth, which innovations can we expect to appear on the Nordic market soon?
A: Aqua10 Ultra Roller Complete- our new flagship robotic vacuum cleaner, will be available on the market already in September. Aqua10 Ultra Roller Complete is the first model in the new Aqua series. Representing a bold new approach to robotic vacuuming and mopping, the Aqua Series addresses a key pain point many robotic cleaners fail to solve: the dirty mop problem. This innovation not only ensures a cleaner, more hygienic experience, but also gives users true peace of mind when transitioning across mixed floor types. It’s smart, seamless, and built for the modern home. We are continually pushing to innovate, and to come up with better solutions for the challenges that users have when using a device like this. By replacing cloth pads with actively self-cleaning, water-rinsed roller mops, the series delivers truly spotless, hands-free results—setting a new standard for modern homes. From deep stain removal to intelligent self-cleaning, it redefines what a mop can achieve—setting a new benchmark for home hygiene.
Q: And in other product categories?
A: In wet&dry stick vacuums, the newest innovation coming up in September is Dreame H15 Mix – it is a 7-in-1 Wet and Dry Vacuum, a concept for a 7-in-1 electric mop center with different vacuum devices, accessories, and technologies designed to master everyday cleaning perfectly, no matter the conditions or needs. The H15 Mix is designed to take the hassle out of home cleaning. With six interchangeable tools, it easily adapts to different surfaces and hard-to-reach places, giving you flexibility no matter what you need to clean. One of its standout features is a smart arm that automatically adjusts itself to reach right up to edges and corners. This means dust, crumbs, and even small water stains get picked up instead of being left behind. Another helpful feature is a specially designed brush that cuts through tangled hair and fur on its own, so you don’t have to stop and untangle it by hand. By combining intelligent design with practical functions, the H15 Mix makes everyday cleaning faster, smoother, and far less frustrating.
Q: Besides robotic vacuum cleaners and and wet&dry vacuums, which of those new product lines can be expected to launch in the Nordics soon – and when?
A: The response we have seen with our robot vacuums and lawnmowers in the Nordics, has been great so far and we are very happy that that we have managed to combine quality and functionality with a design laungauge that resonates well with the Nordic audience, for whom this is especially important.
We look forward to introducing Dreames vision for many more products in the Nordics, in the near future.
Q: Many consumers associate Dreame with innovation. What’s the overarching vision of the brand, both globally and regionally, and how does that vision translate into the products we see today?
A: Dreame is highly innovation-driven, with hundreds of patents—over 150 core patents globally ranging from high-speed digital motors to monocular machine vision and SLAM navigation. While we are not planning on sending anyone to the moon currently, some of the companies roots are based in aerospace technology and R&D.
Q: It seems like Dreames products have made a positive impression with the Nordic audience. Can you share a bit of information about how things are going for Dreame in the Nordics, how this has been achieved and what we can expect in the future?
A: We’re growing rapidly in the Nordics – sales value growth in Nordics in the first half of 2025 amounted to 429% comparing to the last year. We are continously expanding and searching for new ways to interact with our consumers and give them opportunity to test our products and experience their high quality. This year, Dreame has opened its first flagship store in the Nordics, located in the Mall of Scandinavia in Stockholm. The store opened on February 15th, and offers customers a hands-on experience with Dreame’s smart home and personal care products.
This year, we brought our products directly to consumers through the Dreame Truck Roadshow—an interactive experience designed to showcase our latest smart home devices in an engaging and approachable way. In the Nordics, the roadshow ran throughout the summer, from June to August, traveling across major cities in Sweden, Norway, Denmark, and Finland. Along the way, we had the pleasure of meeting thousands of people, introducing them to our technology, and answering their questions firsthand. It was a fantastic opportunity not only to demonstrate the value of our products in everyday life but also to build genuine connections with consumers across the region.
Q: Some of the topics that are particularly impotant to Nordic users, are sustainability and efficiency. How is Dreame addressing these topics?
A: Sustainability is at the core of how we approach our growth in the Nordic region. We recognize that consumers here are deeply committed to environmental protection, and we want to ensure our actions reflect those same values. One example is our eco-themed pop-up store initiative last year, where we invited customers to bring in old, broken, or unused hair dryers—regardless of brand—for recycling. In return, they could receive either a complimentary Glory Mix hair dryer or a significant discount on a new one. This not only gave people an easy way to recycle responsibly, but also introduced them to our innovative personal care products. For us, it’s about creating a positive impact that goes beyond sales, strengthening our connection with Nordic consumers, and demonstrating our long-term commitment to sustainability.
Globally, in 2022, we invest 12% of our annual revenue to R&D focused on sustainability. This underscores a firm commitment to eco-friendly innovation across product lines. Our products often include detachable and recyclable components, especially batteries—facilitating safer disposal and potentially extending product life cycles. Through our product architecture, Dreame aims to optimize both performance and eco-responsibility—from motor efficiency and modular upkeep to cutting-edge materials and algorithms that reduce waste.
Q: Finally, what message would you like to share with consumers and partners about Dreame’s journey and what lies ahead?
A: For our consumers in the Nordics, our promise is clear: we will continue to bring breakthrough products that combine efficiency, intelligence, and elegance. Looking ahead, Dreame will expand beyond cleaning solutions into a full smart-home ecosystem — from the kitchen to outdoor living, from personal care to advanced robotics. We are committed to innovation that respects the environment, simplifies everyday life, and inspires people to dream bigger.
We have only just begun, and together with our customers and partners, we’re excited to shape the future of smart living.